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B2B
Every technical project goes through a few standard phases—design, build, and test are common examples. Digital Asset Management projects typically include a precursor phase that is often referred to as “interminable waiting.” Organizations using that delay productively will greatly improve their eventual DAM project.
I recently spent a lively couple of hours discussing a DAM issue with a colleague. Freedom’s focus is DAM implementation, and because no two clients (and no two DAMs) are identical, we talk a lot around here. As we each posed questions it became clear we were again, quite literally, speaking different languages.
At first glance, it may seem that Business-to-Consumer (B2C) has all the sexiest digital asset management problems. Business-to-Business (B2B) typically markets to a smaller set of more educated buyers. As a result, not too many widget manufacturers have to manage talent rights, purchase Superbowl ads, or resort to shock tactics to get noticed by an increasingly cynical and media saturated consumer culture.
I know what you’re thinking: “But then how do you explain GoDaddy?”
For that answer, you’ll need to ask someone smarter than us.
But to understand how DAM can solve 5 really big problems for B2B organizations, you’ll only need to keep reading.
