Adobe has tried never tried to overcomplicate licensing around their DAM product. Since they first went to market with Adobe Experience Manager Assets, the license structure has been built around one major factor (e.g. number of instances) with a few minor factors (e.g. number of users).
But as Adobe has improved AEM Assets and connected it to various other Adobe products, the pieces have gotten more complicated.
This article will attempt to explain the various pieces that make up AEM Assets today. Elements with potential licensing impacts are covered first, but we plan on covering some of the freebie components in a future post.
The disconnect between creative vision and financial performance is where Asset Performance reports solve a major problem.
To find out how to tell if your creative is generating revenue, read on.
Efficiency reports provide insight into historical performance in order to guide strategic decisions about the future.
These are the most useful types of reports for most Creative Directors and CMOs. To learn more, read on.
Work in Progress reports are designed to help managers balance the workload across teams and team members.
If you ever need this information, read on.
If the DAM market were a game of poker, usage reports would be table stakes—you can’t really play without them.
To learn more, read on.
In the next two years, Creative Directors without a DAM reporting solution will begin to be fired.
Sound like an exaggeration? Read on and tell us we're wrong...
Yesterday, Shutterstock announced the acquisition of WebDAM for an undisclosed sum. Acquisitions are always tricky things to interpret. Some are good signs for industry--strong companies being recognized for great performance. Some are firesales by companies on the verge of bankruptcy. Some are neutral moves: industry consolidation, vertical integration, disintermediation. And regardless of the reason, acquisitions can result in a number of outcomes--both intended and unintended--for both companies and their customers. So what does the WebDAM acquisition by Shutterstock signify, both for the companies involved and the larger Digital Asset Management market?
