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Digital Asset Management

Asset Performance Reports

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Asset Performance Reports

The disconnect between creative vision and financial performance is where Asset Performance reports solve a major problem. 

To find out how to tell if your creative is generating revenue, read on.

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Efficiency Reports

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Efficiency Reports

Efficiency reports provide insight into historical performance in order to guide strategic decisions about the future.

These are the most useful types of reports for most Creative Directors and CMOs.  To learn more, read on.

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Usage Reports

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Usage Reports

If the DAM market were a game of poker, usage reports would be table stakes—you can’t really play without them. 

To learn more, read on.

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Did You Leave the Gas On ... In Your DAM?

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Did You Leave the Gas On ... In Your DAM?

No, we’re not suggesting that DAM systems are actually including toasting functions.

But if you’ve ever had a sudden panic about leaving the gas on in your kitchen, we’re sorry to be the ones to break it to you that failing to perform routine technical maintenance on your DAM system may have equally explosive results.

Read more about how to avoid exploding your system (and your career).

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The Ironclad Law of Creative Misery

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The Ironclad Law of Creative Misery

In 2013, a French economist named Thomas Piketty published a simple formula that provided a rallying call for the dispossessed: r > g. Two simple variables and their relationship dictated inevitably increasing inequality in capitalist systems.

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CreativeSpeak and TechTalk (why both are DAM necessary)

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CreativeSpeak and TechTalk (why both are DAM necessary)

I recently spent a lively couple of hours discussing a DAM issue with a colleague. Freedom’s focus is DAM implementation, and because no two clients (and no two DAMs) are identical, we talk a lot around here. As we each posed questions it became clear we were again, quite literally, speaking different languages. 

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8 ways your department is just like everyone else’s

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8 ways your department is just like everyone else’s

It's said everyone has a twin, and at Freedom we’ve come to believe that's true of every marketing department as well: every company's pre-DAM state is creative chaos. If you’ve ever felt that your organization’s lack of process and organization was uniquely shameful, take heart and keep reading! You’re not alone.

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5 Killer DAM Applications for B2B

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5 Killer DAM Applications for B2B

At first glance, it may seem that Business-to-Consumer (B2C) has all the sexiest digital asset management problems. Business-to-Business (B2B) typically markets to a smaller set of more educated buyers. As a result, not too many widget manufacturers have to manage talent rights, purchase Superbowl ads, or resort to shock tactics to get noticed by an increasingly cynical and media saturated consumer culture.

I know what you’re thinking: “But then how do you explain GoDaddy?”

For that answer, you’ll need to ask someone smarter than us. 

But to understand how DAM can solve 5 really big problems for B2B organizations, you’ll only need to keep reading.

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