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Digital Asset Management

Digital Asset Management for Creatives: Part 1

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Digital Asset Management for Creatives: Part 1

Let’s face it: most of us enter the DAM world through E-level intervention. Executives are approached by vendors with the ROI pitch: better, faster, more accurate access to digital assets, less staff time burned on discovery and deployment, more efficient use of man hours.

All true.

But dismissing or characterizing DAM as a tech solution, mostly good for search and seizure, is an underestimation of a tool with much greater value to those of us who belong in the other campthe creative space.

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Why #AmazonCart Will Put Retailers Without DAM Out of Business

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Why #AmazonCart Will Put Retailers Without DAM Out of Business

This week, Amazon announced #AmazonCart.  And it was a Big Deal.  Or a Passing Fad. Or a Game-Changing Disruption.

The consensus among the media/blogging community was clear: they all needed to write and post clickbait as quickly as possible.

If you can’t tell, I’m typically cynical about most sweeping proclamations about the future of a particular technology. But in the case, put me in the Game-Changing-Disruption camp.  Specifically, the Act-Now-Or-Else cabin.  Which has great views of the Your-Business-Will-Fail-Without-This-One-Weird-Trick lake.

But tortured metaphors aside, I believe that retailers must respond immediately to #AmazonCart for reasons that are clear with a bit of careful forethought.

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Digital Asset Management for Healthcare

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Digital Asset Management for Healthcare

In today's constantly changing healthcare environment, the smartest pharmaceutical, medical device, and hospital systems have been using sophisticated digital asset management (DAM) systems to make their entire organization more nimble. At the same time, many laggards are struggling by with outdated or non-existent DAMs.

If your organization is lagging, here are 3 key factors to ensure you get the most from an investment in DAM:

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5 Critical Mistakes to Avoid With DAM

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5 Critical Mistakes to Avoid With DAM

The #1 mistake that companies make with Digital Asset Management is thinking too small.

Many companies short-sightedly try to save money with low-end DAM software that only acts as a searchable repository. But even technically simple repositories require non-simple impacts to an organization’s human capital: Retraining, change management and adjustment to business processes across teams and geographies. 

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The Omnichannel Challenge: How Work Yourself into an Early Grave and Still Get Fired

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The Omnichannel Challenge: How Work Yourself into an Early Grave and Still Get Fired

It’s Friday afternoon, so I hope you’re all putting the finishing touches on a productive week and cruising into a relaxing weekend with family and friends.  And I don’t know—hobbies? 

But I expect you’re wrapping up an already 60-hour week by frantically trying to finish enough of the high-priority, super-urgent, ASAP tasks on your plate to justify delaying the remainder to whichever parts of your weekend you habitually allocate to work.

Now for investment bankers and medical residents, perhaps this lifestyle is defensible. But for marketers, this level of habitual overwork crushes our ability to think creatively and strategically. 

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Why DAM is More Important than WCM

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Why DAM is More Important than WCM

Recently, a brand manager overseeing a new product launch for a top-5 beer company told me that he had spent $10,000 to build his website.  And he hadn’t requested additional budget for next year.

My first instinct was to patiently explain—in small words—the new marketing realities. Circa 1999.

Accelerating change!

Disruption!

Big Data!

Singularity!

<Insert buzz word here>!

After all, I’m a digital technologist. I have spent years working with visionary Chief Marketing Officers to build digital marketing ecosystems that drive huge measurable returns for their organizations.

But during a very short conversation—in which the brand manager was the one using the small words—he convinced me that the web really didn’t matter to his business. 

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