It’s full-on summer, and festival and concert event marketing is a hot, sticky, fun way to engage your customers, create brand awareness, and generate tons of content at the same time.
The problem for most of us is the historically suboptimal process of shooting, uploading, editing and posting that content. The choices are: 1) quickly-produced, upload as-is content, 2) moving video and images to a laptop for re-sizing or, 3) huge files that need to be sent to your creative department for editing, approval and deployment.
Bet you never thought about using that DAM you’re sitting on for social media. What?
At first glance, it may seem that Business-to-Consumer (B2C) has all the sexiest digital asset management problems. Business-to-Business (B2B) typically markets to a smaller set of more educated buyers. As a result, not too many widget manufacturers have to manage talent rights, purchase Superbowl ads, or resort to shock tactics to get noticed by an increasingly cynical and media saturated consumer culture.
I know what you’re thinking: “But then how do you explain GoDaddy?”
For that answer, you’ll need to ask someone smarter than us.
But to understand how DAM can solve 5 really big problems for B2B organizations, you’ll only need to keep reading.
DAM is a combination of technology, policy and people. The people piece is essential and often overlooked. Freedom's services in this area are focused on organizational alignment and change management, but we don’t provide staffing services. That's why Freedom has partnered with Filter Digital, a market leader in talent staffing across a wide variety of creative disciplines. We’re excited to feature their thought leadership below on content team modeling. -- Freedom Marketing
DAM is a combination of technology, policy and people. The people piece is essential and often overlooked. Freedom's services in this area are focused on organizational alignment and change management, but we don’t provide staffing services. That's why Freedom has partnered with Filter Digital, a market leader in talent staffing across a wide variety of creative disciplines. We’re excited to feature their thought leadership on content team modeling.
For those of you who don’t think that “RAID levels” refer to pesticide strength, we offer a handful of technical considerations to keep in mind as you build out DAM functionality within your existing AEM implementation without 404-ing your website.
So you’ve finally relaunched your corporate website on Adobe Experience Manager.
Now how on earth are you going to create enough content to put on it?
Let’s face it: most of us enter the DAM world through E-level intervention. Executives are approached by vendors with the ROI pitch: better, faster, more accurate access to digital assets, less staff time burned on discovery and deployment, more efficient use of man hours.
All true.
But dismissing or characterizing DAM as a tech solution, mostly good for search and seizure, is an underestimation of a tool with much greater value to those of us who belong in the other camp—the creative space.
This week, Amazon announced #AmazonCart. And it was a Big Deal. Or a Passing Fad. Or a Game-Changing Disruption.
The consensus among the media/blogging community was clear: they all needed to write and post clickbait as quickly as possible.
If you can’t tell, I’m typically cynical about most sweeping proclamations about the future of a particular technology. But in the case, put me in the Game-Changing-Disruption camp. Specifically, the Act-Now-Or-Else cabin. Which has great views of the Your-Business-Will-Fail-Without-This-One-Weird-Trick lake.
But tortured metaphors aside, I believe that retailers must respond immediately to #AmazonCart for reasons that are clear with a bit of careful forethought.
Creative agencies have a short-term incentive for inefficiency. If the client will pay for it, why not bill them for 8 hours of searching through stock photography? Why not send 5 designers to a half-day review session?
If the client will pay for it…
If you'd like to avoid finding out what happens when the client won't keep paying for your inefficiency, learn how DAM can help.
In today's constantly changing healthcare environment, the smartest pharmaceutical, medical device, and hospital systems have been using sophisticated digital asset management (DAM) systems to make their entire organization more nimble. At the same time, many laggards are struggling by with outdated or non-existent DAMs.
If your organization is lagging, here are 3 key factors to ensure you get the most from an investment in DAM:
Yesterday, Shutterstock announced the acquisition of WebDAM for an undisclosed sum. Acquisitions are always tricky things to interpret. Some are good signs for industry--strong companies being recognized for great performance. Some are firesales by companies on the verge of bankruptcy. Some are neutral moves: industry consolidation, vertical integration, disintermediation. And regardless of the reason, acquisitions can result in a number of outcomes--both intended and unintended--for both companies and their customers. So what does the WebDAM acquisition by Shutterstock signify, both for the companies involved and the larger Digital Asset Management market?
