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Ominichannel

Why #AmazonCart Will Put Retailers Without DAM Out of Business

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Why #AmazonCart Will Put Retailers Without DAM Out of Business

This week, Amazon announced #AmazonCart.  And it was a Big Deal.  Or a Passing Fad. Or a Game-Changing Disruption.

The consensus among the media/blogging community was clear: they all needed to write and post clickbait as quickly as possible.

If you can’t tell, I’m typically cynical about most sweeping proclamations about the future of a particular technology. But in the case, put me in the Game-Changing-Disruption camp.  Specifically, the Act-Now-Or-Else cabin.  Which has great views of the Your-Business-Will-Fail-Without-This-One-Weird-Trick lake.

But tortured metaphors aside, I believe that retailers must respond immediately to #AmazonCart for reasons that are clear with a bit of careful forethought.

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The Omnichannel Challenge: How Work Yourself into an Early Grave and Still Get Fired

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The Omnichannel Challenge: How Work Yourself into an Early Grave and Still Get Fired

It’s Friday afternoon, so I hope you’re all putting the finishing touches on a productive week and cruising into a relaxing weekend with family and friends.  And I don’t know—hobbies? 

But I expect you’re wrapping up an already 60-hour week by frantically trying to finish enough of the high-priority, super-urgent, ASAP tasks on your plate to justify delaying the remainder to whichever parts of your weekend you habitually allocate to work.

Now for investment bankers and medical residents, perhaps this lifestyle is defensible. But for marketers, this level of habitual overwork crushes our ability to think creatively and strategically. 

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