Is remote work the new normal? Should it be?

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Is remote work the new normal? Should it be?

As COVID-19 rapidly spread in 2020, companies all over the globe were forced to find a new way of working. Employees had to figure out how to adjust to working from their couch while they found a corner that they could deem a ‘home office’. Many simultaneously juggled remote learning for their kids and getting their dog to stop barking during Teams meetings. As vaccines have rolled out and corporations have begun returning to the office, we’re faced with two questions: Is remote work the new normal? Should it be?

 

After all, for workers who can execute remotely and have proven it for over a year, what’s the need for a physical office? On the other hand, are we missing out by not connecting to our clients or colleagues face-to-face?

 

Remote work has allowed many of us to adopt a more heads-down style, no longer distracted by the busy office environment or spending time by the water cooler for chats with your colleagues. While not everyone can be entirely distraction free at home, for some it certainly has allowed for increased productively in a more comfortable work environment. Instead of working around the office structure, remote workers are granted far more flexibility in their work style and pace. This urges us to reflect on whether the time spent in office is truly productive, or by working remotely, is our time utilized more efficiently and with more focus.

 

One of our previous blog posts discussed an experiment we did with a sort of heads-down approach. You can read more about what we found here. We checked our emails and responded to messages only three times a day, turning off all notifications and lessening our distractions as we worked. While that experiment seemed almost radical—to be truly disconnected and distraction free in a time where you can reach anyone with the click of a button—it prompts another question. Could this be done in an office setting? Could anyone truly be heads-down and focused with so much happening around you, or was this only possible because of our remote work environment?

 

On the other hand, perhaps the water cooler chats are more important than we think. Building a sense of teamwork and familiarity with your colleagues is not as easy when you aren’t face-to-face each day. When in-office, it seems natural to chat with colleagues about weekend plans and how they’re doing. These friendly interactions may have fallen by the wayside as we transitioned into remote work, instead only sending a message when it pertains to project deadlines and next steps. Are we losing out on something by trading in traffic packed daily commutes for a home office and conference room slots for matters that could be solved with a quick Teams chat?

 

The truth is that there is no right answer for whether remote or in office work is more productive or beneficial. Both work styles have their share of advantages and disadvantages, but after so many of us have experienced both ways of working, it at least has given us perspective. How can we adapt our working style to combine the best of both remote and in-office environments? In-office companies may be missing the flexibility and focus that remote work offers, while 100% remote work may sacrifice crucial team and relationship building that only face-to-face interactions can grant us.

 

Has the emergency shift to remote working changed corporate life forever? No, probably not. Although most won’t be jumping at the chance to stay remote, this forced shift to remote work has given us the chance to reassess the former status quo. Perhaps the future of corporate life will be an integration of both styles to give us more flexible work structures—remote focus when we need heads down progress and in-person brainstorming when we need creative collaboration and team building. Remote work may not be the new normal as of now, but a balance of both working styles could start to change the corporate world sooner than we think.

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Announcing Freedom's Dynamic Media Classic Migration Solution

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Announcing Freedom's Dynamic Media Classic Migration Solution

So you’re thinking about upgrading from Dynamic Media Classic? The good news is that Adobe has handled the hardest part: the Dynamic Media Classic URLs that serve images, videos, and PDFs do not need to change. Thank goodness.

But there is still complexity, and after solving the hardest and most universal problem, Adobe has left the variously customer-specific questions of legacy integrations, asset organization, metadata enrichment, account consolidation, and cutover plans in the realm of implementation.

That is where Freedom can help.

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We Can't Keep Working Like This! Or Perhaps We Shouldn't?

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We Can't Keep Working Like This! Or Perhaps We Shouldn't?

It’s not every day you encounter an idea that fundamentally challenges your existing mental models … and is still so compelling that you can’t find a way to dismiss it.

I came across just such an idea in a podcast (https://www.nytimes.com/2021/03/05/opinion/ezra-klein-podcast-cal-newport.html) discussing a book by Cal Newport (https://www.calnewport.com/books/a-world-without-email/) that I’ve ordered.

But I haven’t waited to read the book to try some experimentation with some of its ideas at Freedom…

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Creating a Content Orchestration Engine

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Creating a Content Orchestration Engine

I often get introduced by my colleagues at Freedom Marketing as a former CMO. I happen to think marketers are like Marines. Once a marketer, always a marketer.

Which is why this past March, I had a momentary panic attack when a close client told me she was onboarding 20 new contract designers in the middle of a pandemic and shelter-at-home-order.

For an instant, I flashed back to the stressors of leading and supporting a marketing team. It felt like performing a high wire act:

  • Feed the insatiable content engine

  • Enable sales and keep the lead funnel full and healthy

  • Communicate the value of investments in people and marketing technology to the CFO

If a tsunami like COVID-19 had come along, would it have blown me off my feet?

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Integrating DAM and PIM Systems: Three Questions to Consider

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Integrating DAM and PIM Systems: Three Questions to Consider

Most large- and mid-sized businesses are well on the path of maturity with product information management (PIM) and digital asset management (DAM) solutions. PIM and DAM tools serve different masters, but the use cases that come together around these two business-critical software categories are now more important than ever.

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Puzzling Out AEM Assets Pieces - Part III

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Puzzling Out AEM Assets Pieces - Part III

Continuing our series of posts to explain the pieces of AEM Assets, this article covers infrastructure deployment options and other AEM products that are sometimes bundled into an AEM Assets sale.

This information is less focused on interesting DAM capabilities than earlier posts, but it is very important. Infrastructure decisions are harder to change and products have more impacts to price, so be sure you’re making informed decisions on these points.

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Work in the Time of Coronavirus

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Work in the Time of Coronavirus

These are scary times.

Real worries about our own health, the health of loved ones, the global economy, and our particular employment situation are combined with expert recommendations for most of us to restrict many normal stress-relieving activities.

For our part, Freedom has already instituted a travel restriction and work-from-home policy, and in many ways, work is a welcome distraction from thinking about more serious issues.

The nature of our work made me consider writing a post about how the current moment perfectly illustrates the need for Digital Asset Management—in particular given the surprising number of knowledge workers who evidently find remote work a novel challenge. But while true, this article seemed too much like profiteering.

Instead, I decided to share quick thoughts about working remotely in general for the neophytes. When I founded Freedom, I went from a full-time in-office executive role to a 1-person organization working from home full time. That was a system shock. We are social creatures who will do crazy things if isolated. Like paying for WeWork office space. But I figured out how to be productive, and while that experience is a distant memory now, I can share some pointers.

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Puzzling Out AEM Assets Pieces

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Puzzling Out AEM Assets Pieces

Adobe has tried never tried to overcomplicate licensing around their DAM product. Since they first went to market with Adobe Experience Manager Assets, the license structure has been built around one major factor (e.g. number of instances) with a few minor factors (e.g. number of users).

But as Adobe has improved AEM Assets and connected it to various other Adobe products, the pieces have gotten more complicated.

This article will attempt to explain the various pieces that make up AEM Assets today. Elements with potential licensing impacts are covered first, but we plan on covering some of the freebie components in a future post.

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How to Prepare for a DAM Project

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How to Prepare for a DAM Project

Every technical project goes through a few standard phases—design, build, and test are common examples. Digital Asset Management projects typically include a precursor phase that is often referred to as “interminable waiting.”  Organizations using that delay productively will greatly improve their eventual DAM project.

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Top 5 Managed Services SLA red flags!

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Top 5 Managed Services SLA red flags!

Reviewing the fine print of any legal document can be exhausting.  Managed Services SLA exhibits are easy to skim through and verify that availability, response times and other included metrics are as expected only to find yourself in a situation that you did not expect.  Here are the top red flags you should avoid to get the service and value you expect:

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Asset Performance Reports

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Asset Performance Reports

The disconnect between creative vision and financial performance is where Asset Performance reports solve a major problem. 

To find out how to tell if your creative is generating revenue, read on.

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