So imagine you’re a digital marketer the early 2000s. Your friends and family literally don’t know what you do for a living. The internet? Like AOL?
Despite the lack of respect from your peers and society in general, there are some cool tools available to help you do the work. One of them was called Scene7 and it does absolutely amazing things to images.
Fast forward to present day. Society understands digital marketers but now worries that they’re using big data to achieve mind control. So … respect?
There are more cool tools, and Scene7 is still one of the coolest! It has been rebranded to Dynamic Media Classic and been supercharged with new features in the intervening decades.
But the very newest features—interactive 3D files, shoppable video, artificial intelligence to automatically crop images and videos—aren’t available in the classic version. Adobe acquired the software as well as an enterprise Digital Asset Management (“DAM”) system called AEM Assets. The combination of DAM plus media manipulation/distribution is just a killer product, so Adobe has made the go-forward features of Dynamic Media a part of the AEM Assets platform. To get the new goodness, you have to go from Dynamic Media Classic to AEM Assets+Dynamic Media.
Ok, enough with the historical or present day make believe. If you’ve read this far, you have Dynamic Media Classic, and you are at least curious about moving to AEM Assets and Dynamic Media.
The good news is that Adobe has handled the hardest part: the Dynamic Media Classic URLs that serve images, videos, and PDFs do not need to change. Thank goodness.
But there is still complexity, and after solving the hardest and most universal problem, Adobe has left the variously customer-specific questions of legacy integrations, asset organization, metadata enrichment, account consolidation, and cutover plans in the realm of implementation.
That is where Freedom can help. We’ve ingested tens of millions of assets for dozens of clients to AEM Assets, and we’ve recently improved our toolset to streamline the specific cutover process for Dynamic Media Classic users.
The high-level process is covered in a brochure you can download below.
If you would like to discuss whether this service is right for your organization, please don’t hesitate to contact us. We’ve love to hear from you.