Viewing entries by
Beau Brewer
Today, Northern is acquiring Freedom. Northern is a leader in digital consulting, experience, and engineering. This is a broader focus than Freedom’s narrow mission on content supply chain, but it is a fundamentally compatible one. A journey that starts with content creation is not finished until it connects to customer experience. Joining forces with Northern will allow our clients to achieve a more holistic and effective end-to-end digital transformation.
So you’re thinking about upgrading from Dynamic Media Classic? The good news is that Adobe has handled the hardest part: the Dynamic Media Classic URLs that serve images, videos, and PDFs do not need to change. Thank goodness.
But there is still complexity, and after solving the hardest and most universal problem, Adobe has left the variously customer-specific questions of legacy integrations, asset organization, metadata enrichment, account consolidation, and cutover plans in the realm of implementation.
That is where Freedom can help.
It’s not every day you encounter an idea that fundamentally challenges your existing mental models … and is still so compelling that you can’t find a way to dismiss it.
I came across just such an idea in a podcast (https://www.nytimes.com/2021/03/05/opinion/ezra-klein-podcast-cal-newport.html) discussing a book by Cal Newport (https://www.calnewport.com/books/a-world-without-email/) that I’ve ordered.
But I haven’t waited to read the book to try some experimentation with some of its ideas at Freedom…
Continuing our series of posts to explain the pieces of AEM Assets, this article covers infrastructure deployment options and other AEM products that are sometimes bundled into an AEM Assets sale.
This information is less focused on interesting DAM capabilities than earlier posts, but it is very important. Infrastructure decisions are harder to change and products have more impacts to price, so be sure you’re making informed decisions on these points.
These are scary times.
Real worries about our own health, the health of loved ones, the global economy, and our particular employment situation are combined with expert recommendations for most of us to restrict many normal stress-relieving activities.
For our part, Freedom has already instituted a travel restriction and work-from-home policy, and in many ways, work is a welcome distraction from thinking about more serious issues.
The nature of our work made me consider writing a post about how the current moment perfectly illustrates the need for Digital Asset Management—in particular given the surprising number of knowledge workers who evidently find remote work a novel challenge. But while true, this article seemed too much like profiteering.
Instead, I decided to share quick thoughts about working remotely in general for the neophytes. When I founded Freedom, I went from a full-time in-office executive role to a 1-person organization working from home full time. That was a system shock. We are social creatures who will do crazy things if isolated. Like paying for WeWork office space. But I figured out how to be productive, and while that experience is a distant memory now, I can share some pointers.
In this post, we’ll continue our summary of various components of AEM Assets with an overview of Brand Portal, Asset Share Portal, Smart Content Services, and InDesign Server.
Adobe has tried never tried to overcomplicate licensing around their DAM product. Since they first went to market with Adobe Experience Manager Assets, the license structure has been built around one major factor (e.g. number of instances) with a few minor factors (e.g. number of users).
But as Adobe has improved AEM Assets and connected it to various other Adobe products, the pieces have gotten more complicated.
This article will attempt to explain the various pieces that make up AEM Assets today. Elements with potential licensing impacts are covered first, but we plan on covering some of the freebie components in a future post.
Every technical project goes through a few standard phases—design, build, and test are common examples. Digital Asset Management projects typically include a precursor phase that is often referred to as “interminable waiting.” Organizations using that delay productively will greatly improve their eventual DAM project.
The disconnect between creative vision and financial performance is where Asset Performance reports solve a major problem.
To find out how to tell if your creative is generating revenue, read on.
Efficiency reports provide insight into historical performance in order to guide strategic decisions about the future.
These are the most useful types of reports for most Creative Directors and CMOs. To learn more, read on.
Work in Progress reports are designed to help managers balance the workload across teams and team members.
If you ever need this information, read on.
If the DAM market were a game of poker, usage reports would be table stakes—you can’t really play without them.
To learn more, read on.
