So you’re thinking about upgrading from Dynamic Media Classic? The good news is that Adobe has handled the hardest part: the Dynamic Media Classic URLs that serve images, videos, and PDFs do not need to change. Thank goodness.
But there is still complexity, and after solving the hardest and most universal problem, Adobe has left the variously customer-specific questions of legacy integrations, asset organization, metadata enrichment, account consolidation, and cutover plans in the realm of implementation.
That is where Freedom can help.
It’s not every day you encounter an idea that fundamentally challenges your existing mental models … and is still so compelling that you can’t find a way to dismiss it.
I came across just such an idea in a podcast (https://www.nytimes.com/2021/03/05/opinion/ezra-klein-podcast-cal-newport.html) discussing a book by Cal Newport (https://www.calnewport.com/books/a-world-without-email/) that I’ve ordered.
But I haven’t waited to read the book to try some experimentation with some of its ideas at Freedom…
These are scary times.
Real worries about our own health, the health of loved ones, the global economy, and our particular employment situation are combined with expert recommendations for most of us to restrict many normal stress-relieving activities.
For our part, Freedom has already instituted a travel restriction and work-from-home policy, and in many ways, work is a welcome distraction from thinking about more serious issues.
The nature of our work made me consider writing a post about how the current moment perfectly illustrates the need for Digital Asset Management—in particular given the surprising number of knowledge workers who evidently find remote work a novel challenge. But while true, this article seemed too much like profiteering.
Instead, I decided to share quick thoughts about working remotely in general for the neophytes. When I founded Freedom, I went from a full-time in-office executive role to a 1-person organization working from home full time. That was a system shock. We are social creatures who will do crazy things if isolated. Like paying for WeWork office space. But I figured out how to be productive, and while that experience is a distant memory now, I can share some pointers.
Every technical project goes through a few standard phases—design, build, and test are common examples. Digital Asset Management projects typically include a precursor phase that is often referred to as “interminable waiting.” Organizations using that delay productively will greatly improve their eventual DAM project.
The disconnect between creative vision and financial performance is where Asset Performance reports solve a major problem.
To find out how to tell if your creative is generating revenue, read on.
Efficiency reports provide insight into historical performance in order to guide strategic decisions about the future.
These are the most useful types of reports for most Creative Directors and CMOs. To learn more, read on.
Work in Progress reports are designed to help managers balance the workload across teams and team members.
If you ever need this information, read on.
If the DAM market were a game of poker, usage reports would be table stakes—you can’t really play without them.
To learn more, read on.
In the next two years, Creative Directors without a DAM reporting solution will begin to be fired.
Sound like an exaggeration? Read on and tell us we're wrong...
No, we’re not suggesting that DAM systems are actually including toasting functions.
But if you’ve ever had a sudden panic about leaving the gas on in your kitchen, we’re sorry to be the ones to break it to you that failing to perform routine technical maintenance on your DAM system may have equally explosive results.
Read more about how to avoid exploding your system (and your career).
It’s time for DAM to grow up as a technology system. Out of DAM’s triumvirate of people, policy, and technology, technology is our first thought. But once the software is purchased and implementation completed, most DAM managers turn their focus to people and policy—a never-ending whack-a-mole challenge of governance and compliance.
But benign neglect is not how enterprise technology systems work. Systems age. Applications crash. Storage … gulp … gets corrupted. (While we’re on the subject, how sure are you about your last backup?)
For those of you who don’t think that “RAID levels” refer to pesticide strength, we offer a handful of technical considerations to keep in mind as you build out DAM functionality within your existing AEM implementation without 404-ing your website.
