In 2013, a French economist named Thomas Piketty published a simple formula that provided a rallying call for the dispossessed: r > g. Two simple variables and their relationship dictated inevitably increasing inequality in capitalist systems.
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Creative
It's said everyone has a twin, and at Freedom we’ve come to believe that's true of every marketing department as well: every company's pre-DAM state is creative chaos. If you’ve ever felt that your organization’s lack of process and organization was uniquely shameful, take heart and keep reading! You’re not alone.
Let’s face it: most of us enter the DAM world through E-level intervention. Executives are approached by vendors with the ROI pitch: better, faster, more accurate access to digital assets, less staff time burned on discovery and deployment, more efficient use of man hours.
All true.
But dismissing or characterizing DAM as a tech solution, mostly good for search and seizure, is an underestimation of a tool with much greater value to those of us who belong in the other camp—the creative space.