No, we’re not suggesting that DAM systems are actually including toasting functions.
But if you’ve ever had a sudden panic about leaving the gas on in your kitchen, we’re sorry to be the ones to break it to you that failing to perform routine technical maintenance on your DAM system may have equally explosive results.
Read more about how to avoid exploding your system (and your career).
It’s time for DAM to grow up as a technology system. Out of DAM’s triumvirate of people, policy, and technology, technology is our first thought. But once the software is purchased and implementation completed, most DAM managers turn their focus to people and policy—a never-ending whack-a-mole challenge of governance and compliance.
But benign neglect is not how enterprise technology systems work. Systems age. Applications crash. Storage … gulp … gets corrupted. (While we’re on the subject, how sure are you about your last backup?)