It’s Friday afternoon, so I hope you’re all putting the finishing touches on a productive week and cruising into a relaxing weekend with family and friends. And I don’t know—hobbies?
But I expect you’re wrapping up an already 60-hour week by frantically trying to finish enough of the high-priority, super-urgent, ASAP tasks on your plate to justify delaying the remainder to whichever parts of your weekend you habitually allocate to work.
Now for investment bankers and medical residents, perhaps this lifestyle is defensible. But for marketers, this level of habitual overwork crushes our ability to think creatively and strategically.