At first glance, it may seem that Business-to-Consumer (B2C) has all the sexiest digital asset management problems. Business-to-Business (B2B) typically markets to a smaller set of more educated buyers. As a result, not too many widget manufacturers have to manage talent rights, purchase Superbowl ads, or resort to shock tactics to get noticed by an increasingly cynical and media saturated consumer culture.
I know what you’re thinking: “But then how do you explain GoDaddy?”
For that answer, you’ll need to ask someone smarter than us.
But to understand how DAM can solve 5 really big problems for B2B organizations, you’ll only need to keep reading.
