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Best Practices
In a previous article, we explained that many AEM Sites customers are ignoring true power of Digital Asset Management (DAM) in their Web Content Management (WCM) deployments.
That article was full of funny tweets and jokey diagrams. This article has the real fun stuff: bulleted lists!
So you’ve finally relaunched your corporate website on Adobe Experience Manager.
Now how on earth are you going to create enough content to put on it?
The #1 mistake that companies make with Digital Asset Management is thinking too small.
Many companies short-sightedly try to save money with low-end DAM software that only acts as a searchable repository. But even technically simple repositories require non-simple impacts to an organization’s human capital: Retraining, change management and adjustment to business processes across teams and geographies.
