So you’ve finally relaunched your corporate website on Adobe Experience Manager. Getting there was stressful, but the site works better for your users and your content authors—plus it looks 1,000,000 times better. You’ve even had a content strategist give you some really sage advice.
And this is where things start to break down. Because the “Create More Content” part of the tweet above is spot on, but after all the strategic investment to allow personalized, multichannel messaging, you’re still relying on the same overworked agency partners and overburdened in-house creative team without any extra bandwidth or budget to create that additional content. Plus the other part of the tweet—“Distribute It on the Internet”—ignores the complexity of coordinating all that personalized messaging across non-digital communication channels.
Whoops.
The good news is that the platform you chose has a secret tool to help create and manage content more efficiently: AEM Assets.
AEM Assets is Adobe’s Digital Asset Management (DAM) solution. Almost every license of Adobe’s Web Content Management (WCM) solution, AEM Sites, bundles in some elements of the DAM, although many clients underutilize the tool as a simple image and video repository. This is a critical oversight because DAM—implemented strategically—has the power to operationalize and streamline content creation.
If you’re interested in retrofitting true DAM functionality into your live AEM Sites deployment, consider reading these additional articles from business and technical perspectives on additional factors to consider.
Or if you’re tired of reading, please contact us to learn more about Freedom’s DAM Healthcheck for AEM Sites Customers and discuss whether you’re missing out on some quick wins to better leverage the power of AEM Assets in your organization.