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Best Practices
In a previous article, we explained that many AEM Sites customers are ignoring true power of Digital Asset Management (DAM) in their Web Content Management (WCM) deployments.
That article was full of funny tweets and jokey diagrams. This article has the real fun stuff: bulleted lists!
So you’ve finally relaunched your corporate website on Adobe Experience Manager.
Now how on earth are you going to create enough content to put on it?
This week, Amazon announced #AmazonCart. And it was a Big Deal. Or a Passing Fad. Or a Game-Changing Disruption.
The consensus among the media/blogging community was clear: they all needed to write and post clickbait as quickly as possible.
If you can’t tell, I’m typically cynical about most sweeping proclamations about the future of a particular technology. But in the case, put me in the Game-Changing-Disruption camp. Specifically, the Act-Now-Or-Else cabin. Which has great views of the Your-Business-Will-Fail-Without-This-One-Weird-Trick lake.
But tortured metaphors aside, I believe that retailers must respond immediately to #AmazonCart for reasons that are clear with a bit of careful forethought.
In today's constantly changing healthcare environment, the smartest pharmaceutical, medical device, and hospital systems have been using sophisticated digital asset management (DAM) systems to make their entire organization more nimble. At the same time, many laggards are struggling by with outdated or non-existent DAMs.
If your organization is lagging, here are 3 key factors to ensure you get the most from an investment in DAM:
The #1 mistake that companies make with Digital Asset Management is thinking too small.
Many companies short-sightedly try to save money with low-end DAM software that only acts as a searchable repository. But even technically simple repositories require non-simple impacts to an organization’s human capital: Retraining, change management and adjustment to business processes across teams and geographies.
