Efficiency reports provide insight into historical performance in order to guide strategic decisions about the future.
These are the most useful types of reports for most Creative Directors and CMOs. To learn more, read on.
Work in Progress reports are designed to help managers balance the workload across teams and team members.
If you ever need this information, read on.
If the DAM market were a game of poker, usage reports would be table stakes—you can’t really play without them.
To learn more, read on.
In the next two years, Creative Directors without a DAM reporting solution will begin to be fired.
Sound like an exaggeration? Read on and tell us we're wrong...
No, we’re not suggesting that DAM systems are actually including toasting functions.
But if you’ve ever had a sudden panic about leaving the gas on in your kitchen, we’re sorry to be the ones to break it to you that failing to perform routine technical maintenance on your DAM system may have equally explosive results.
Read more about how to avoid exploding your system (and your career).
It’s time for DAM to grow up as a technology system. Out of DAM’s triumvirate of people, policy, and technology, technology is our first thought. But once the software is purchased and implementation completed, most DAM managers turn their focus to people and policy—a never-ending whack-a-mole challenge of governance and compliance.
But benign neglect is not how enterprise technology systems work. Systems age. Applications crash. Storage … gulp … gets corrupted. (While we’re on the subject, how sure are you about your last backup?)
In 2013, a French economist named Thomas Piketty published a simple formula that provided a rallying call for the dispossessed: r > g. Two simple variables and their relationship dictated inevitably increasing inequality in capitalist systems.
We’ve all heard about workflows and how important they are to DAM. But what actually are they?
Workflows, at their most basic, are the steps required to create and complete a project or assignment. They include both the tasks and the people who must touch them – either by creating the tasks, approving them, saving them or using them. At their ideal, workflows are systems for moving information and job materials from inception to completion in a timely, virtuous circle
I recently spent a lively couple of hours discussing a DAM issue with a colleague. Freedom’s focus is DAM implementation, and because no two clients (and no two DAMs) are identical, we talk a lot around here. As we each posed questions it became clear we were again, quite literally, speaking different languages.
It's said everyone has a twin, and at Freedom we’ve come to believe that's true of every marketing department as well: every company's pre-DAM state is creative chaos. If you’ve ever felt that your organization’s lack of process and organization was uniquely shameful, take heart and keep reading! You’re not alone.
It’s full-on summer, and festival and concert event marketing is a hot, sticky, fun way to engage your customers, create brand awareness, and generate tons of content at the same time.
The problem for most of us is the historically suboptimal process of shooting, uploading, editing and posting that content. The choices are: 1) quickly-produced, upload as-is content, 2) moving video and images to a laptop for re-sizing or, 3) huge files that need to be sent to your creative department for editing, approval and deployment.
Bet you never thought about using that DAM you’re sitting on for social media. What?
At first glance, it may seem that Business-to-Consumer (B2C) has all the sexiest digital asset management problems. Business-to-Business (B2B) typically markets to a smaller set of more educated buyers. As a result, not too many widget manufacturers have to manage talent rights, purchase Superbowl ads, or resort to shock tactics to get noticed by an increasingly cynical and media saturated consumer culture.
I know what you’re thinking: “But then how do you explain GoDaddy?”
For that answer, you’ll need to ask someone smarter than us.
But to understand how DAM can solve 5 really big problems for B2B organizations, you’ll only need to keep reading.