Viewing entries tagged
DAM
Continuing our series of posts to explain the pieces of AEM Assets, this article covers infrastructure deployment options and other AEM products that are sometimes bundled into an AEM Assets sale.
This information is less focused on interesting DAM capabilities than earlier posts, but it is very important. Infrastructure decisions are harder to change and products have more impacts to price, so be sure you’re making informed decisions on these points.
The disconnect between creative vision and financial performance is where Asset Performance reports solve a major problem.
To find out how to tell if your creative is generating revenue, read on.
Efficiency reports provide insight into historical performance in order to guide strategic decisions about the future.
These are the most useful types of reports for most Creative Directors and CMOs. To learn more, read on.
Work in Progress reports are designed to help managers balance the workload across teams and team members.
If you ever need this information, read on.
If the DAM market were a game of poker, usage reports would be table stakes—you can’t really play without them.
To learn more, read on.
In the next two years, Creative Directors without a DAM reporting solution will begin to be fired.
Sound like an exaggeration? Read on and tell us we're wrong...
In 2013, a French economist named Thomas Piketty published a simple formula that provided a rallying call for the dispossessed: r > g. Two simple variables and their relationship dictated inevitably increasing inequality in capitalist systems.
I recently spent a lively couple of hours discussing a DAM issue with a colleague. Freedom’s focus is DAM implementation, and because no two clients (and no two DAMs) are identical, we talk a lot around here. As we each posed questions it became clear we were again, quite literally, speaking different languages.
For those of you who don’t think that “RAID levels” refer to pesticide strength, we offer a handful of technical considerations to keep in mind as you build out DAM functionality within your existing AEM implementation without 404-ing your website.
In a previous article, we explained that many AEM Sites customers are ignoring true power of Digital Asset Management (DAM) in their Web Content Management (WCM) deployments.
That article was full of funny tweets and jokey diagrams. This article has the real fun stuff: bulleted lists!
So you’ve finally relaunched your corporate website on Adobe Experience Manager.
Now how on earth are you going to create enough content to put on it?
Let’s face it: most of us enter the DAM world through E-level intervention. Executives are approached by vendors with the ROI pitch: better, faster, more accurate access to digital assets, less staff time burned on discovery and deployment, more efficient use of man hours.
All true.
But dismissing or characterizing DAM as a tech solution, mostly good for search and seizure, is an underestimation of a tool with much greater value to those of us who belong in the other camp—the creative space.
